Tuesday, November 2, 2010

Articles on Memory #1

Early Scents Really Do Get 'Etched' In The Brain



This experiment explains that smells may be recorded into your memory, this being either a good or a bad smell. The researchers of the Weizmann Institute of Science, in Rehovot, Israel, conducted this experiment. These include Yaara Yeshurun, Hadas Lapid, Yadin Dudai, and Noam Sobel. To conduct this experiment the researchers offered adults a visual object along with one, and later with a second, set of pleasurable and distasteful odors and an MRI was imaging sounds while their brains. A week later the researchers presented these same objects inside the MRI and tested partakers association of those images with the scents and smells. By conducting this experiment the researchers concluded that people remembered early links more clearly when they were unpleasant, not considering if they were smelled or heard. The images form the MRI revealed a distinctive activation in particular brain region in the case of their first olfactory association. I believe we can apply this research in real life because since we know and our brain know how something smells we can be able to identify or even prevent something from happening for example knowing how an apple smells since you are allergic it is an unpleasant smell for you because you cant associate it with getting sick, Therefore you avoid anything that smells like apples to prevent.

http://www.sciencedaily.com/releases/2009/11/091105132448.htm

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